How to choose between mainland and free zone business setup in Dubai?

Choosing between mainland and free zone business setup in Dubai depends on your business goals and requirements. I have been in Dubai for over 5 years, and I prefer the mainland for greater market access and flexibility, though free zones offer tax benefits and 100% ownership. Typically, setting up in a free zone can cost between AED 10,000 to AED 50,000, while mainland setups might range from AED 15,000 to AED 80,000. Pro tip: Assess your target market and business plan carefully before deciding.