Is it better to set up a business in mainland or free zone in Dubai?

Choosing between setting up a business in mainland or a free zone in Dubai depends on your specific needs. Mainland companies offer broader market access and the ability to trade directly with UAE consumers, while free zones provide 100% ownership and tax incentives. In my experience, if you want to cater to local customers, a mainland setup is advisable, but if you prefer a specific industry focus and lower overheads, free zones are ideal.